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Mass communication technology through television and radio had a lot of advantages and some teething problems. The personal bond between the manufacturer and consumer changed due to the remote manufacturing. In the mass communication era brands were needed. In the preface he notes that the book will be the first Dutch book with Dutch examples and not with the classic cases of Virgin, Starbucks and The Body Shop. He limits the scope of the book to the Dutch marketing, media, brand, design and communication world and the Dutch consumers. He presupposes a stable society without terrorists’ attack, climate disasters or human epidemics (he does not mention an economic crisis). In his book he presents a vision on brands of 2015 and later. My Australian WSA friend Louise has helped him in researching the Australian interactive marketing situation. Erwin is active in brand management in The Netherlands, but he will also become active in Australia at the beginning of next year. Now we were lunching in a retaurant in the historic Olympic Stadium in Amsterdam the stadium was built for the Olympic Games of 1928 (see photograph). We have met only one time, but we have had e-mail contacts several times. In 2006 he was conferred the degree Master of Brand Management by the Erasmus University in Rotterdam.

After this job he became strategic planner at Ogilvy in Amsterdam. Erwin (1968) studied artificial intelligence at Delft Technical University and worked for more than 10 years in the ICT company LogicaCMG, first as consultant and later as e-communications manager. Erwin is a consultant on strategic brands he has written a book about brands in a changing media context and he is a speaker. It was the last business obligation of this year and a very pleasant one. Yesterday I had lunch with Erwin van Lun. The e-book readers will also get competition from the smart phones like the iPhone. The reader will be seen as a different device to the laptop, but will compete with the sub-notebooks like the Asus EEE. The announcement of the succession of desktops by laptops will give an extra incentive to the sale of the e-book readers. But the eSlick will cost 229,99 US dollar at launch, but the price will be 259 US dollar after the introduction. The Wifi-less iLiad Book edition ships for 499 euro the Sony reader PRS 700 has a price tag of 399 US dollar. The Kindle (with wifi) costs 359 US dollar the iLiad with wifi costs 599 euro. But even there it will create a stir with regard to the price. For the time being the eSlick will be available only in the USA from February/beginning of March 2009. It looks like many of the other readers such as Hanlin. It weighs 180 gram and is 9,2 millimetres high.

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It supports PDF and TXT formats and has a built-in mp3 player, which makes it interesting for audio books. The reader has a6 inch screen, 128 Mb internal memories and a SD card slot for SD cards up to 4Gb memory. The e-Slick reader will be available from Foxit. But now a major move is coming up in the new year.įrom the US a new unit will come which will cost under 200 euro. Sony has made hay of this situation with the PRS 700, which is on sale for 300 euro. They were cheaper than the iLiad, partly due to the fact that these readers do not have a wifi facility on board. The range of 6 inch screen readers was opened by the iLiad of iRex Technologies. In the meantime the 6 inch screen reader are expanding and getting cheaper. iRex Technologies already launched its 10 inch screen, while Plastic Logic has announced its 10 inch screen unit for early 2009. And there are more of them to come in different seizes. There are more than twenty different types of e-readers with digital paper screens now. But more is happening: the sale of electronic book readers is picking up pace and the e-readers are getting cheaper. In the past week the news was published that laptops are succeeding desktop computers in sales.